Digital Marketing Leader (Thai native)

Overview

Working Hours/ Day off: 9 off 7

Key Responsibilities:

• Lead and mentor a team of digital marketing staff, fostering a culture of collaboration, innovation, and continuous learning.
• Develop and implement a comprehensive digital marketing strategy tailored to the Thai market to achieve business objectives.
• Identify key market opportunities, emerging trends, and consumer insights to inform and shape digital marketing efforts.
• Plan, execute, and optimize digital marketing campaigns across various online channels, including social media, search engines, email, and display advertising.
• Collaborate with content and creative teams to ensure that all campaigns are engaging, culturally relevant, and aligned with brand guidelines.
• Lead the development and execution of SEO strategies to improve organic search rankings and increase website traffic in the Thai market.
• Manage ads campaigns, including keyword research, ad creation, and bid management, to maximize ROI.
• Oversee the company’s social media presence in Thailand, ensuring consistent brand messaging and active community engagement.
• Develop and execute social media campaigns that resonate with the Thai audience and drive brand awareness.
• Work closely with the content team to create and distribute high-quality content that supports marketing goals and appeals to the Thai audience.
• Ensure that all content is optimized for search engines and effectively communicates the brand’s value proposition.
• Monitor and analyze digital marketing performance metrics, providing insights and recommendations for continuous improvement.
• Prepare regular reports on campaign performance, website traffic, conversion rates, and other key metrics.
• Coordinate with cross-functional teams, including product, sales, and customer service, to ensure alignment and drive cohesive marketing efforts.
• Manage the digital marketing budget, ensuring efficient allocation of resources to maximize impact.
• Track spending and ensure campaigns are delivered within budget, adjusting as necessary to achieve financial goals.
• Stay informed about the latest digital marketing trends, tools, and technologies, particularly those relevant to the Thai market.
• Experiment with new digital marketing tactics and platforms to find innovative ways to engage with the target audience.

Requirements:

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with at least 3 years in Digital Leader role, priority iGaming experience .
• Strong leadership skills, with the ability to inspire and motivate a team.
• Proven track record of leading successful digital marketing campaigns and managing teams.
• Native proficiency in Thai with excellent communication skills.
• Deep understanding of digital marketing channels, including social media, email marketing, and analytics.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Creative thinker with the ability to develop innovative digital marketing strategies.
• Experience with digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads, and SEO tools.

𝐖𝐡𝐚𝐭 𝐰𝐞 𝐨𝐟𝐟𝐞𝐫:

• Projects bonus KPI per month/quarter/yearly
• Housing allowance up to 800$ per month or Accommodation provided unit full furniture, free electric water and internet bills
• Meals allowance : 𝟒𝟓𝟎$ 𝐩𝐞𝐫 𝐦𝐨𝐧𝐭𝐡 (release at the 1st date of the month)
• Holiday and New Year bonus.
• Provision of necessary working equipment (MacBook, Iphone).
• A professional, dynamic, and inclusive working environment.
• Team building one time per month
• 13th month salary.